Beautiful? Pretty? Attractive? Please Apply Here

Looking for a job has its challenges – trying to craft a resume that will portray you as a committed and intelligent, ready for the challenge and wanting to make right impression to become the candidate to choose.

I remember the loveable Betty Suarez of the TV hit Ugly Betty. She landed the big job at Mode Magazine precisely because she wouldn't attract the attentions of her boss, who had a history of hiring and seducing pretty assistants.

Betty's focus, like many job seekers, was on skill, experience and, at times, whom she knew.

But according to Beautifuljobseekers.com, those looking for work should also consider their physical appearance.

This recently launched U.S. website focuses on a person's beauty as an important asset in the job search. Employers and job seekers are encouraged to use the site since beautiful people have "several advantages over those less aesthetically pleasing."

According to the site, the reason to focus on physical assets is the need to stand out in the crowd. The site proclaims that the high unemployment rate has led to more competition for jobs, so individuals need to take every advantage. According to Beautifuljobseekers.com, attractive people will make a better impression in an interview, tends to generate more business for a company and will gain a promotion faster.

With the tagline More Beauty! More Business!, Beautifuljobseekers.com is in search of beautiful, talented and skilled people looking for work and for employers who are in recruiting for jobs for the beautiful, talented and skilled. To protect employers' confidentiality, the site maintains an anonymous listing system, so employers are not revealed to the job seekers until the employer makes the decision to make contact. Job seekers are approved by the site before their listing is posted.

The site's explanation sums it up – "We're not saying don't hire people that aren't beautiful, we're saying here's a place to hire skilled and talented people that are also beautiful!"

The question that needs to be asked is: Would Betty Suarez have gotten her job if she'd followed their advice?