Saving, Not Spending, Makes Us Feel Smarter: Survey

They don't call it smart shopping for nothing but these days it's not the money we spend that's making us feel brainy – it's the money we save. That's what the researchers from Deloitte and The Harrison group learned. They surveyed 2,000-plus consumers and learned that four out of five say they find saving money using techniques like coupons and loyalty programs "fun." So fun, in fact, that 93 percent don't plan to return to their frivolous spending habits when the economy improves.

The research – which is called The New American Pantry Study (PDF) – pointed to five different, new consumer behaviors. Take a look. Join in. You may be more satisfied with how you're using your money if you do.

Keep on reading to find out what these five new behaviours are, and whether you exhibit them in your own daily life and habits.