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Canadians Love Watching Television - Just Not Canadian Television

Filed under: Weird & Wonderful, Television

CTV has released its list of the most popular television broadcasts for 2010, revealing the TV watching habits of Canadians.

So what is it we like to watch? Turns out it is sports, more sports, and a bit of celebrity. But what's missing from the list is just as telling. What don't Canadians like to watch?

Unfortunately, the answer is Canadian TV shows.

With the exception of the Vancouver 2010 Winter Olympics which dominated the year -- even if it was just a one-off historical blip -- only four Canadian broadcasts in a list of 70 programs made it into CTV's list of most watched TV shows and events. No homegrown sitcoms made the list.

The two best performing Canadian broadcasts were both sports related. The Grey Cup garnered a respectable turnout of 5,027,200, making it the fourth most watched broadcast of the entire year (excluding the Olympics). Meanwhile, the IIHF World Junior Hockey Championship twice made it into the list of most watched sporting events for 2010 -- once for the gold medal game vs. the U.S., and also for the playoff against Switzerland. Even so, it came in behind the Superbowl showdown between New Orleans and Indianapolis with an audience of 6,297,400.

In the category of "Top 10 Specials of the Year," the Juno Awards, which celebrate Canadian music, ranked 6th with 1,593,700 viewers while the Much Music Video Awards squeezed into 10th spot with 964,500 viewers. That was compared with the 6,192,100 who watched the Academy Awards and 2,862,700 who tuned into the Grammy Awards.

Meanwhile, Barbara Walters managed to make it into the same list -- twice!

What saves it for Canada, however, is the Olympics. The Vancouver Olympics was by far the most watched broadcast of 2010, with the Canada vs. USA men's hockey final attracting a whopping 16,674,000 viewers. Because the Olympics were a seasonal blip, they were placed into a category all of their own.

Top 10 Vancouver 2010 Olympic Winter Games Broadcasts

Event Date Audience
1. HOCKEY: MEN'S GOLD MEDAL GAME, Canada Vs. USA C.O.B.M. Consortium 2/28/2010 16,674,000
2. CLOSING CEREMONY C.O.B.M. Consortium 2/28/2010 14,442,000
3. OPENING CEREMONY C.O.B.M. Consortium 2/12/2010 13,501,000
4. HOCKEY: MEN'S, Canada Vs. USA C.O.B.M. Consortium 2/21/2010 10,675,000
5. HOCKEY: MEN'S, Canada Vs. Russia C.O.B.M. Consortium 2/24/2010 10,564,000
6. HOCKEY: MEN'S, Canada Vs. Slovakia C.O.B.M. Consortium 2/12/2010 9,865,000
7. HOCKEY: WOMEN'S, Canada Vs. USA C.O.B.M. Consortium 2/25/2010 7,500,000
8. HOCKEY: MEN'S, Canada Vs. Germany C.O.B.M. Consortium 2/23/2010 7,426,000
9. SHORT TRACK SPEED SKATING – Men's 1000m FINALS C.O.B.M. Consortium 2/20/2010 7,233,000
10. HOCKEY: MEN'S, Canada Vs. Switzerland C.O.B.M. Consortium 2/18/2010 6,886,000

Top 10 Series' Individual Telecasts of the Year


Program Network Date Audience
1. THE BIG BANG THEORY CTV 11/4/2010 3,724,500
2. AMERICAN IDOL CTV 2/9/2010 3,665,000
3. THE BIG BANG THEORY CTV 11/18/2010 3,531,400
4. THE BIG BANG THEORY CTV 11/11/2010 3,478,000
5. AMERICAN IDOL CTV 2/10/2010 3,441,900
6. AMERICAN IDOL CTV 1/12/2010 3,441,500
7. THE BIG BANG THEORY CTV 10/21/2010 3,434,200
8. THE BIG BANG THEORY CTV 10/28/2010 3,432,700
9. AMERICAN IDOL CTV 5/26/2010 3,375,300
10. SURVIVOR: HEROES VS. VILLAINS GLOBAL 5/13/2010 3,354,800

For the entire list, please visit CTV.

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