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Key Questions to Ask Before You Invest

Filed under: Investing

key questions to ask before you investNow that the RRSP season has passed, you may be patting yourself on the back for getting your contribution in on time. And that's a great start. But if you're like many Canadians, you don't want to have those funds sitting in a holding account earning next to nothing.

During the RRSP rush, many bankers and advisors have you plunk your contribution into a savings type account as it`s not the time to rush through a risk-return analysis. The idea is that you`ll both meet in the coming months to properly allocate the funds.

You might also have a tidy tax refund awaiting you to add to your savings. But before investing your hard earned dollars, consider the following questions to ask the professionals you deal with before investing:
  • What are the credentials, education and training of the advisor and the support team? What experience do they have in the financial industry? Have you met the support team? Who will look after your account on a daily basis - the advisor, an assistant or other? Who is the alternate contact to your advisor?
  • Who are their current clients? Does that match your need and investment complexities?
  • Is the advisor free to shop the market for investments, or is he/she limited to the products of one company? What products is the advisor licensed to sell (i.e. mutual funds, life insurance products, securities, a combination?)
  • Ask if you may show his/her recommendations to other advisors (lawyers, accountants, etc.). Will you be provided with a written report outlining recommendations?
  • What has the advisors track record been? How did he/she respond on behalf of clients during volatile markets in the past? Can you contact a couple of clients for feedback and testimonials?
  • How is the advisor compensated? What are his/her fees? What commissions, fees or hidden fees are associated with the investments that he/she offers (i.e. front or back load mutual funds, MER's, etc.) If you leave your advisor or your investment, what fees will be incurred? Here's a good question to ask regarding fees, "if I invest my money with you today and want to take it out tomorrow, what fees will I pay?"
  • Are there any guarantees associated with the investments recommended? Will any guarantees be provided for in writing?
  • How often will the financial institution provide reports on your investments? How often will the advisor contact you for a review?
  • What are the responsibilities of the advisor in the proposed relationship? (i.e. full disclosure of facts, fees, etc.). What are yours as a purchaser?
  • Is your need and risk profile discussed first, and then the products, or vice-versa? Are products only recommended after your situation has be carefully assessed?


Phone potential advisors first, meet and interview at least three, gather written recommendations and ensure you speak to at least three of their current clients.

Purchases and sellers of financial products and services have definite responsibilities. Remember, your potential advisor has prepared before meeting you. You should also be prepared before making the important decision to invest

Here are some useful links to check out before you sign on the dotted line:
- Your provincial securities commission (e.g. Google the Ontario Securities Commission, Alberta Securities Commission, etc. for disiplanary lists and more)
- The Canadian Securities Administration http://www.securities-administrators.ca/
- The Investment Regulatory Orgnization of Canada http://www.iiroc.ca/English/Pages/home.aspx
- Mutual Fund Dealers Association http://www.mfda.ca/
- Financial Planners Standards Council https://www.fpsc.ca/
- The Canadian Institute of Financial Planners https://www.cifps.ca
- The Investment Counsel Association of Canada http://www.investmentcounsel.org/
- The Financial Advisors Association of Canada https://advocis.ca





Kelley Keehn is a financial expert, speaker, author of seven books, and was the host of W Network's Burn My Mortgage. She's also a weekly contributor to the Globe and Mail. For more information, visit www.kelleykeehn.com.

Do you have a money question? Drop Kelley a line at
wealth@kelleykeehn.com. Do yo
Kelley Keehn is a financial expert, speaker, author of seven books, and was the host of W Network's Burn My Mortgage. She's also a weekly contributor to the Globe and Mail. For more information, visit www.kelleykeehn.com.

Do you have a money question? Drop Kelley a line at
wealth@kelleykeehn.com. Do yo

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