Skip to Content

Extreme Couponing Isn't as Extreme in Canada

Filed under: Bargains & Freebies, Buyer Beware, Bargains, Saving, Store Flyers, Television, New Year New Start

All us deal hunters and freebie hounds have heard the stories: There are people out there who can walk into a grocery store and walk out with hundreds of dollars worth of food using nothing but coupons and their own penchant for organization. The rest of us are left to wallow in resentment, since we know deep down we don't have the discipline for those rewards. Then that resentment is followed by a certain brand of consummerist backlash. "These people are going too far. Do they really need two hundred deoderants?"

Shows like TLC's Extreme Couponing seem to do nothing but fan those flames among us average shoppers. Yet, when you see stay at home mom Joanie Demer of McKinleyville, CA buy $638.64 worth of groceries for $2.64, there's a skeptiscm that doesn't really believe that this 98% savings is possible. Still, we all want a piece of that don't we? We all would be extreme couponers if it didn't take such dedication.

Still, is it really possible to pull it off? The show only answers that question in the affirmative for the American audience, but you hardly ever hear of extreme couponers hauling wheelbarrels full of product out of a Safeway or a Loblaws. Walletpop wanted to find out why that was and what we discovered is that there are still tricks to saving with coupons in this country, but not to a degree that's going to allow the neighbours to shop out of your garage.

Coupon Stacking
There are many reasons why the potential savings are steeper for American customers. "They have a lot more promotions in American stores and they will print coupons on the back of receipts," says Steven Zussino, a Victoria resident who manages the coupon blog Grocery Alerts with his wife Lina. "We don't have coupons for fresh produce, chicken, ground beef or ribs and it also comes down to the difference in population. With 350 million people there are many more grocery chains, so there are many more incentives to get people into the store."

But the number one reason that extreme couponing isn't really possible in Canada is because only one store in the entire country, with locations that extend from B.C. to Manitoba, is confirmed to allow coupon stacking -- London Drugs. If you're lucky to have one in your area, you can take as many coupons as you want and put them towards one product. This applies as long as the coupons have different UPC codes and do not exceed an item's value. Coupon stacking is the key contributor to those unbelievable savings chronicled and without that key piece of the puzzle, Canadian coupon mavens enjoy savings that are modest by comparison.

The 12-Week Cycle
Just because Canadians can't save as much, doesn't mean they can't save at all. The weekly grocery flyers are a great place to start, but one mustn't jump at every deal. "What people don't realize is, it's not the store, but the manufacturer who pays for space in those flyers," says Zussino, "So sometimes a so-called 'sale' is only 30 cents above regular price." This is why astute deal seekers use spreadsheets to keep track of prices on items they buy most often.

"Items go on sale an average of every 12 weeks and some items have shorter cycles," says Zussino. When you can keep track of an item's cycle, you can predict when it will go on sale and then match the sale with a coupon for the same product. "My wife and I keep our coupons sorted by category, breakfast, housewares and personal hygiene so we always know what we have," says Zussino.

After that, it's simply a matter of stocking up until the next sale. The day of holidays are also the best time for stocking up on related items. "Super Bowl Sunday was the best time to buy chips and salsa," Zussino continues.

Coupon Cautionary Tales
There are lots of ways to get manufacturer's coupons in Canada. Various websites such as Save.ca, P&G BrandSaver, WebSaver and others, allow you to select coupons online and have them mailed to you the next business day. There are also printable coupons available from manufacturer's websites or Facebook pages, but Ottawa-native Jennifer Levac, proprietor of the Canadian Coupon Mom blog, says you need to be careful. "Some of the printables, they don't take them and some of the teenage checkout people don't understand the difference between per purchase and per transaction."

Printable coupons are easily susceptible to fraud and in order for the store to get the discounted money back, the coupon must include a Canadian mailing address. In many cases it's difficult to tell whether a printable coupon is from the U.S. or Canada. Per transaction means one item per shopping trip, but per purchase means if you buy a certain number of the same product, you can redeem one coupon for each one. It's better to redeem coupons at the customer service checkout because they are more use to seeing coupons and if there's a problem, they have easy access to a phone to call head office.

Levac also says consumer surveys can be a decent source of coupons. "I fill out the Diane Simon Shopper's Voice Survey every year. They send out coupons here and there for things that you check off." The final way to get product coupons is to write to the manufacturer directly. "Writing to companies gets you lots of high value coupons," says Zussino. "My wife and I received at least ten coupons from Dole for free canned pineapple."

Rainchecks & Price Matching
When a sale item is out of stock, or a shipment doesn't come in, all is not lost, often you can request a raincheck, which will give you the same discount for the item the next time it's available, but sometimes there's a limit to how long you can wait before you have to use your raincheck. "Some stores have a limit that's usually 30 days," says Levac. "Some stores will call you when it's over $20, like Canadian Tire, but some won't. It usually says on the form you get." Price matching is also possible at some stores like Wal-Mart, but it's always a good idea to bring the competitor's flyer with you as proof. Sometimes stores will only match the advertised price."

Reader Comments (Page 1 of 2)

| 1 | 2 |

Add a Comment

*0 / 3000 Character Maximum

12 Comments

Filter by:
Rug Stars

I get free cleaning when ever I want.

June 04 2012 at 5:23 PM Report abuse rate up rate down Reply
Teresa

I get free stuff every time I shop. You just need to have the same dedication the people in the US have. Not all stores in the US double coupons, yes they get weekly inserts but we get about 2 a month here in Canada as well. Know your coupon policies, know who will allow overages, know what is on sale and use the coupons accordingly. Last night I got dish soap at 29 cents a bottle NOT trial sized, I got my paper towels FREE with overage that went to the rest of my purchase, in total I got 2 boxes of hand towels, 2 bags of crispers crackers, 1 double sized chocolate bar (my personal treat) a childrens liquid advil (expensive stuff) and a trial sized tooth paste all for $4.03 with taxes. I am a "professional" couponer. I donate hundreds of items to charity, keep my shelves full, when I use to have to go to the food bank, and now I teach others to do it to. Tomorrow's trip should have tonnes of free stuff in it all because I plan ahead and make sure I know what I am getting and stick to it. These extreme couponers do spend HOURS a week and so do I to get the best deals. Do not think you can walk into a store and just crab a coupon and save tonnes of money, it takes time and planning and you have to stick to that. In time you will have plenty of everything if you plan properly.

February 11 2012 at 5:27 PM Report abuse rate up rate down Reply
couponclippinggirl

ummm this article is so uninformed! I get free stuff everyday

just yesterday I was at PharmaPlus and bought 6 packages paper towels (2 rolls per pack) for $0.80

At Christmas Walmart paid me to buy coffee so much so that I could get a free all in one desktop for only taxes.
Tomorrow with pricematching and coupon stacking at one of the many many stores that stack I will get 10 free crisco vegetable oils.

I am not a hoarder and donate food items to local charities. My stockpile room looks just like they do on the American show....why? because I put the effort into it. Many will try most will give up, due to a lack of coupon devotion.

February 11 2012 at 4:21 PM Report abuse rate up rate down Reply
Chaz Smith

I have tried hard to create a great Coupons and Savings all-in-one database website. Its completely free and has over 20+ FREE MAIL TO YOU COUPONS, FREE PRINTABLE COUPONS, and FREE PRODUCT SAMPLES:

www.extremecouponsandsavings.ca

Check my site out and let me know your thoughts, we are always growing and expanding and in change.

Kind Regards,

Chaz S
chaz.admin@extremecouponsandsavings.ca
www.extremecouponsandsavings.ca

January 05 2012 at 10:30 PM Report abuse rate up rate down Reply
Coupons Canada

You are correct, it's not as 'extreme' up here in Canada, but you can still save a ton of money if you use coupons! Hey, every bit counts right? Great article--keep up the coupon shopping tips! :D
Check out my blog for more coupons and freebies just for Canadians:
Coupons Canada
http://www.coupons-canada.net

October 30 2011 at 11:13 PM Report abuse rate up rate down Reply
khanmaida

HEres the thing, America is absolutely cheaper than Canada no doubt about that, out housing is more expensive and get less land (smaller more expensive houses), food here is more expensive, soaring taxes and not to mention this HST crap now, it's ridiculous. But PLEASE lets keep it real, your army has done NOTHING for Canada or the rest of the world other than cause destruction and hatred. WHile we agree with the cheaper part (and sadly more boring part), thats about it, oh and dont forget our awesome universal health care, no matter what your social status is you can expect the best treatment, the same as the person making million dollars a year. So thats food for though for you Roy

October 13 2011 at 12:45 PM Report abuse rate up rate down Reply
koty

Lol, quit complaining.
You were unhappy in Canada & you left, good for you. I find it funny that someone makes one comment about obesity in America and you go on a long tirade. I also find it funny that your comment is so typically American, thinking that your country is oh so amazing. Where I understand patriotism, Americans get so into it that it just ends up being creepy...almost cult like.
Also, the USA is one of the most hated countries in the world...your comment makes me understand why.

October 09 2011 at 8:36 AM Report abuse rate up rate down Reply
koty

Lol, quit complaining.
You were unhappy in Canada & you left, good for you. I find it funny that someone makes one comment about obesity in America and you go on a long tirade. I also find it funny that your comment is so typically American, thinking that your country is oh so amazing. Where I understand patriotism, Americans get so into it that it just ends up being creepy...almost cult like.
Also, the USA is one of the most hated countries in the world...your comment makes me understand why.

October 08 2011 at 6:32 PM Report abuse rate up rate down Reply
Kaity Short

Roy you are being very rude....nobody here is bashing the US they are simply stateing that Extreme Couponing is very very difficult to do...and now for your ignorant comment "lets just say you stay right where we put you and your country in the security we built for you over land, sea and air and we allow you to live in peace so you can buy over priced food and visit boring parks and lousy bland restaurant food." Last I checked when the USA needs something done our army is the one called upon...whos troops are in afghanastan right now??? the USA has given us no security....the reason US citezens feel they have given us security is becasue have a they sense of entiltelment...you have obviousley just came on to this site to cause s**t last I checked this is about CANADIAN Couponing....as for everyone else Save On Foods stacks as well.

October 06 2011 at 2:34 PM Report abuse rate up rate down Reply
Jody Eric John Baker

Sorry Roy, while I do agree that Canadians on here are passing judgement, you might be shocked to know that we have our own military here in Canada, and we do not DEPEND on you for security, we do it ourselves, I know because it is what I do for a living,

September 20 2011 at 12:40 PM Report abuse rate up rate down Reply
Compare Personal
Finance Rates

Find Your Rate

Advertisement
  • All
  • Mortgages
  • Credit Cards
  • Savings
Enter Mortgage Value
Company
Monthly
Rate
Choose Card Type
Company
Reward Return
Rate
MBNA
2.05%
$1,500.33
Best Rate
2.05%
$1,500.33
Best Rate
2.05%
$1,500.33
Choose Savings Type
Company
Savings
Rate

Most Commented