It's All About Personality: Father's Day Gift Ideas
Filed under: Holidays, Pop's Wallet
Instead of just compiling a random list of Father's Day gift ideas, WalletPop thought it was time to take a scientifically-proven approach to gift shopping.
If you ever went to business school or studied psychology you're probably familiar with the values, attitudes and lifestyles system (VALS). Developed in 1978 by Arnold Mitchell, a social scientist and futurist, VALS is a pioneering method that explains how and why consumers make their shopping decisions. And, if you don't have an undergraduate degree in commerce or a master's degree in business administration hanging on your wall, not to worry: in this post we'll reveal some of the insights that top marketers use.
SLIDESHOW: CLICK FOR FATHER'S DAY GIFTS FOR EVERY PERSONALITY
INNOVATORS
If your dad is successful, sophisticated and a take-charge kind of guy, then, according to VALS he would be an Innovator. Image is important to this type of dad and so is a fondness for the finer things of life. Father's Day Gift Recommendation: a rewarding experience like a quick get-away vacation. To help him arrive in style, buy him luggage from Rimowa (taschen.ca).
THINKERS
Is your dad a quintessential intellectual? If so, he falls under the Thinkers category.
These men are motivated by ideals and actively seek out opportunities to broaden their knowledge. They also value durability and functionality. Father's Day Gift Recommendation: a Dunlop Trutech Golf Set because golf is an intellectual game that involves strategy and allows time for contemplation ($149.97, walmart.com)
BELIEVERS
Believers don't have a lot of financial resources at their disposal. They tend to be conservative and have a preference for established brands. This type of guy forges strong ties with his family and his community. Is your dad a Believer?
Father's Day Gift Recommendation: A low-priced but high-quality communications package (phone and internet plans starting at $9.99, primustel.ca) that doesn't make keeping in touch a pain in the wallet.
ACHIEVERS
If you agree that your dad is goal-oriented and is deeply committed to his career and family, it's safe to assume that your dad is an Achiever. These men like to shop and have an affinity for luxury products. They are also very likely to have a hectic schedule and look for time-saving devices.
Father's Day Gift Recommendation: A Dual USB Power Pack from Verbatim ($89.99, amazon.com) This charger is convenient, flexible and is perfect for travellers and business professionals who want to work hard and play harder without worrying about running out of juice.
STRIVERS
Similar to Believers, Strivers don't have a lot of financial resources at their fingertips.
However, they are highly motivated by achievements. Style is of upmost importance as they often look to celebrities and financially successful people as role models. If you think your dad is a Striver, consider these Father's Day Gift Recommendations: A smart Seiko watch (seikocan.com) and throw in a lottery ticket just for good measure.
EXPERIENCERS
This type of guy has a considerable amount of cash at his disposal, which could make him difficult to shop for since he probably has everything. This man has a lot of energy and is most likely to be a sports enthusiast.
Father's Day Gift Recommendations: Tickets to a sporting event or a classic sports DVD like the 1992 NBA Finals (amazon.com or ebay.com)
MAKERS
Your dad is a Maker if he is unimpressed by material possessions, respectful of government authority, organized labour, and is opposed to the government intruding on individual rights. Father's Day Gift Recommendations: For Men Maca Root products from the Body Shop ($10-$18, thebodyshop.ca).
SURVIVORS
Survivors have the lowest incomes and statistically tend to be 61 years of age or older. This type of man would prefer modest products and services.
Father's Day Gift Recommendation: A Cuisinart Thermal 10-quart coffee maker ($39, walmart.com)
If you ever went to business school or studied psychology you're probably familiar with the values, attitudes and lifestyles system (VALS). Developed in 1978 by Arnold Mitchell, a social scientist and futurist, VALS is a pioneering method that explains how and why consumers make their shopping decisions. And, if you don't have an undergraduate degree in commerce or a master's degree in business administration hanging on your wall, not to worry: in this post we'll reveal some of the insights that top marketers use.
SLIDESHOW: CLICK FOR FATHER'S DAY GIFTS FOR EVERY PERSONALITY
INNOVATORSIf your dad is successful, sophisticated and a take-charge kind of guy, then, according to VALS he would be an Innovator. Image is important to this type of dad and so is a fondness for the finer things of life. Father's Day Gift Recommendation: a rewarding experience like a quick get-away vacation. To help him arrive in style, buy him luggage from Rimowa (taschen.ca).
THINKERSIs your dad a quintessential intellectual? If so, he falls under the Thinkers category.
These men are motivated by ideals and actively seek out opportunities to broaden their knowledge. They also value durability and functionality. Father's Day Gift Recommendation: a Dunlop Trutech Golf Set because golf is an intellectual game that involves strategy and allows time for contemplation ($149.97, walmart.com)
BELIEVERS
Believers don't have a lot of financial resources at their disposal. They tend to be conservative and have a preference for established brands. This type of guy forges strong ties with his family and his community. Is your dad a Believer?
Father's Day Gift Recommendation: A low-priced but high-quality communications package (phone and internet plans starting at $9.99, primustel.ca) that doesn't make keeping in touch a pain in the wallet.
ACHIEVERS
If you agree that your dad is goal-oriented and is deeply committed to his career and family, it's safe to assume that your dad is an Achiever. These men like to shop and have an affinity for luxury products. They are also very likely to have a hectic schedule and look for time-saving devices.
Father's Day Gift Recommendation: A Dual USB Power Pack from Verbatim ($89.99, amazon.com) This charger is convenient, flexible and is perfect for travellers and business professionals who want to work hard and play harder without worrying about running out of juice.
STRIVERS
Similar to Believers, Strivers don't have a lot of financial resources at their fingertips.
However, they are highly motivated by achievements. Style is of upmost importance as they often look to celebrities and financially successful people as role models. If you think your dad is a Striver, consider these Father's Day Gift Recommendations: A smart Seiko watch (seikocan.com) and throw in a lottery ticket just for good measure.EXPERIENCERS
This type of guy has a considerable amount of cash at his disposal, which could make him difficult to shop for since he probably has everything. This man has a lot of energy and is most likely to be a sports enthusiast.
Father's Day Gift Recommendations: Tickets to a sporting event or a classic sports DVD like the 1992 NBA Finals (amazon.com or ebay.com)
MAKERS
Your dad is a Maker if he is unimpressed by material possessions, respectful of government authority, organized labour, and is opposed to the government intruding on individual rights. Father's Day Gift Recommendations: For Men Maca Root products from the Body Shop ($10-$18, thebodyshop.ca).SURVIVORS
Survivors have the lowest incomes and statistically tend to be 61 years of age or older. This type of man would prefer modest products and services.
Father's Day Gift Recommendation: A Cuisinart Thermal 10-quart coffee maker ($39, walmart.com)
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