The Top 10 Fastest Falling Brands
It takes a lot of effort to build a strong brand, and even more to maintain it. One bad marketing blunder or faulty product can tarnish a company's reputation forever, sending consumers straight to its rivals. Even Apple, with its status as the hippest company on Earth, is likely running its PR people ragged trying to curb negative consumer perception in the face of company lawsuits, the disappointing iPhone 5 release, and Samsung's aggressive ads. Interbrand, one of the nation's experts on global brands, recently compiled data on the top companies that are failing to maintain consumer appeal. The following are the top ten brand names that are losing their fanbases -- and maybe big bucks because of it. The consultancy measured brand value as a combination of financial performance and conceptual brand value.
RELATED: World's Fastest Rising Brands