Best and Worst Social Media Campaigns of 2012
From politicians to companies, more groups than ever turned to Twitter, Facebook (NASDAQ:FB), Pinterest, and other social media formats in 2012 to market themselves on the Internet. While some made it look easy, others made serious blunders that stained their brand image. Recently, we spoke to social media guru and author of the new book Socialized! How the Most Successful Businesses Harness the Power of Social (Bibliomotion, 2012) Mark Fidelman about the companies that used social media this year -- with some differing end results. The following is a list of his picks for the best and worst social media users of 2012.