Sick of fighting for parking spots at the mall and listening to piped-in Christmas muzak, I'd been seriously thinking of spending most of my money online over the holidays
. The announcement that Free Shipping Day is coming to Canada on December 12th may push me over that digital edge.
What's Free Shipping Day, you ask? That would be the budding tradition American on line shoppers have been observing since 2008 in which, for one day, name brand retailers offer free shipping
on all orders purchased through their websites with the promise of delivery by Christmas Eve.
Last year, Free Shipping Day south of the border generated over $942 million in online sales, outpacing Black Friday
sales by $300 million and was the third biggest shopping day in U.S. history, according to its founder, Canadian Internet entrepreneur Luke Knowles.
Originally from Regina, Knowles -- who now lives in Colorado -- came up with the idea four years ago when he saw statistics suggesting on line shopping peaks in early December. Knowles realized the majority of shoppers didn't shop at this time because they wanted to -- they were doing it because they thought they had to.
"People were worried their orders wouldn't come through in time so I thought 'let's create a shopping holiday to change shopper's habits,'" Knowles says.