The question heading into Black Friday is not whether Canadians will save money shopping, but if they'll be going over the border to do it. Last November, 4.2 million Canadians hopped over to the United States, many of them to take advantage of post-Thanksgiving Day deals.
Since 2007, Canadians have been travelling to the U.S. in November in increasing numbers.But in 2012 there may be a change. For one thing, more Canadian retailers are offering deep discounts to compete with their U.S. counterparts. This year has also seen the introduction of more U.S.-based stores across Canada, including the first Marshall's franchises, the discount clothing retailer that opened in Toronto this summer. While the prices at those stores are still higher than in the U.S., their arrival brings more choice as well as more Black Friday-related marketing initiatives aimed at keeping Canadians - and their money - closer to home.
|Yes - I'm heading for the border Thursday night||18 (11.1%)|
|Yes - but only online||31 (19.1%)|
|No - I don't think the deals are worth the hassle||113 (69.8%)|
BLACK FRIDAY CANADA 2012:
5 Things You Shouldn't Buy on Black Friday
Black Friday Sales: The Big Guide to Deals, Stores and Opening Times
Where to Find the Best Black Friday and Cyber Monday Deals
Survival Tips for Black Friday 2012
Black Friday Shopping Strategies
Walmart Black Friday Starts at 8 pm Thursday