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When it comes to sports, big money is at stake even when we're not dealing with highly-paid athletes.

You've got a boy, and he's been dreaming about winning the Stanley Cup. But he's got to start somewhere.

So you decide the best place to start is with skates. You go to Sportchek and quickly realize that the cheapest pair would set you back about $70, give or take. If your child persists that the National Hockey League is his goal, you're looking at spending up to $400. You try the other end of the spectrum, Wal-mart, for example. You can get all the way down to about $40, annoying your kid to no end in the process. Canadian Tire has similar costs.