Celebrity endorsements are very useful things, but when it comes to investing, who would you rather listen to, Leonardo DiCaprio or Carlos Slim?
In this case, tough choices are not necessary. Both the movie star and the world's richest man have put their money on New York-based video and photo-sharing site Mobli. DiCaprio reportedly put in about $4 million, while Slim, through his America Movil (NYSE:AMX) telecom, has just announced he will invest $60 million.
Slim's investment turns Mobli overnight from a well-funded Internet start-up to a very well-funded Internet start-up indeed.