Maybe my family and friends drink more coffee than average, but I don't think so.
This is not a lecture about the cost of take-out coffee and how it adds up over the course of a year. Instead, I was curious: Just what are the odds that you might actually win one of those grand prizes, and how do those odds compare to other lottery or gaming contests?
Tim Hortons has done a pretty remarkable thing here. Not only are they 'the talk of the town,' in virtually every single town with a franchise, but despite the contest's size, people seem to believe in their chances of winning - the contest feels smaller than it actually is.