Roll Up the Rim: The Odds of Winning a Car vs Other Unlikely Events
Filed under: Bargains & Freebies, Food & Drink, Weird & Wonderful
Working from home, I'm generally not awash in the same cultural and marketing nuances that most people are subject to in their day-to-day lives. Maybe that's why the pervasiveness of Tim Horton's roll-up-the-rim contest was and is so striking to me: I left the house the other day, and traveled to another country, and still, there weren't many human interactions lasting longer than ten minutes, that didn't involve mention of those red paper cups, or what people had won (or not) in that contest.Maybe my family and friends drink more coffee than average, but I don't think so.
This is not a lecture about the cost of take-out coffee and how it adds up over the course of a year. Instead, I was curious: Just what are the odds that you might actually win one of those grand prizes, and how do those odds compare to other lottery or gaming contests?
Tim Hortons has done a pretty remarkable thing here. Not only are they 'the talk of the town,' in virtually every single town with a franchise, but despite the contest's size, people seem to believe in their chances of winning - the contest feels smaller than it actually is.
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