Once upon a time all a small business needed to do in order to be found was to list their number in the YellowPages. Unfortunately, times have changed and a simple listing may not be enough to get the attention your business needs. These days it's all about websites and if your business does not have one, you could be missing out on customers.
Listing your business in the phone directory is still a smart idea. I can't remember the last time I flicked through a hard copy of a phone book (in fact, I think mine is still wrapped in plastic), but I, like most consumers, regularly use online searches such as Yellowpages.ca
to track down businesses. The difference in this online age is that people are less likely to pick up the phone to ask you questions. If there's an option to find the sought-after information without punching numbers into a phone and possibly being placed on hold, the consumer will likely take that option. I know I do, and the Y Generation most certainly does. With 80% of Canadians regularly using the internet, a website - even the most basic one - has become essential for small business success.