Retailers know that visibility is the key to the impulse buy. If shoppers see it they will buy it, especially if it says "50% off." However, next to the items on sale there are items being sold at regular price, but because of their close proximity to the items on sale many people think these items are at a reduced price as well. However, many times they are offered at the same price you can find them at another store. So look carefully and think for yourself, just because an item is next to something on sale doesn't mean it's also on sale. Don't fall into these traps and next time, think for yourself.