Stores will often place items right at the counter just to try and get you for that last minute impulse buy from the customer. High-priced goods are usually placed within easy reach on store shelves, while low-priced items are placed in areas that are not within easy reach and have to be hunted for. Often time, products will be put in some sort of bin or in a particular area to suggest they are a bargain. However, they maybe reduced only minimally or not really at all. Many times, stores are hoping you'll take what you can see without hunting for the cheaper alternatives that are harder to find. Even the washrooms are strategically placed at the back of the store, so that shoppers are forced to go through the store and hopefully will buy something before they reach them. No store wants to make it easy for you, they just want your money. Soft cashmere sweaters are also often placed at the front of the store because stores know that you are more likely to buy an item if you touch it, so they use as much temptation as they can.