Stores will stop at nothing to get you to spend time in their aisles just a little bit longer because studies show if you slow down while you shop, you will end up spending 8% more. One of the ways stores slow you down is through carpet. Suddenly, the cart gets much heavier to push and when most people don't feel like pushing anymore, they simply leave the cart in the aisle and start buying items. Pretty soon, they've lost sight of their cart and they're surrounded by all the merchandise. Stores can also slow people down using other speed bumps like a table of clothing, an attention grabbing sign or even a greeter. Stores know that people tend to walk at a brisk clip from the parking lot, so the first ten feet in a store is the most likely place you will see these traps to try and slow you down. They even call the first ten feet "The Transition Zone" for this very reason.