Turns out shoppers instinctively turn right and that's where you'll find all the big elaborate displays of the items the stores are pushing for the season. A lot of it are store brand items that the store is pushing for gift ideas, but a lot of it is not actually on sale. In fact, the clearance items are usually downstairs or towards the back of the store and you have to push through the big store brand item displays just to get to them. So, why do we all turn right? Probably because most of us are right-handed. The right-hand thoroughfare in any store is the busiest, so it's the perfect place to put any high-profit merchandise.