Professional tweeting is nothing. Try professional Googling.  Search engine optimization is a huge priority for companies hoping to drive traffic to their websites and social media pages. For some companies, though, simply relying on terrific content and word of mouth (yes, Homestar Runner, we <em>all</em> miss you) isn&rsquo;t enough, and the SEO tactics can get downright dastardly. SEO consultants can organize meaningless keyword-driven content that links to their companies' websites and even start flame wars with the sole purpose of &ldquo;link baiting,&rdquo; or creating high-energy conversation around big names and lots of links. It&rsquo;s gaming the system at best and rampant social manipulation at worst. Of course, there are plenty of scrupulous SEO consultants who specialize in nothing more than driving traffic and knowing how to use keywords, but there are also plenty of dirty tricks that are out there for those who know how to use them.