Belvedere Vodka has a history of posting fun images to its pages on Facebook and Twitter. However, this year it crossed the line between funny and offensive with a picture that seem to insinuate a rape. The picture featured a man restraining a women with the words, “Unlike some people, Belvedere always goes down smoothly.” Many voiced their concerns that the ad was in poor taste, and Belvedere was forced to apologize for the ad, and made a contribution to RAINN (an anti-sexual violence organization) in an effort to appease the public. However, Fidelman insists that companies need to put more effort into screening what they decide to put on their Web pages; on the Internet, ads like these never truly go away.