America's favorite cookie turned 100 this year. To celebrate, Nabisco launched a savvy social media campaign called the "Daily Twist" wherein a different Oreo cookie design was featured every day for 100 days. The company’s first entry turned heads by being a seven layer rainbow cookie made in support of gay pride, delighting gay marriage advocates and offending anti-gay marriage Americans. The rest of the campaign was less controversial, with designs that highlighted events such as the Mars landing, Elvis Week, and The Dark Knight premiere, thus putting it always on the edge of public consciousness. Fidelman praises the campaign for adding meaning to Oreo’s brand. He says, “It was a great way to help many different groups of people create an emotional connection with the product. As a result, the company saw a significant increase in fan interaction via social media.”