Reebok tones down its advertising
Class action lawsuits were launched in both Ontario and Quebec after complaints that Reebok had allegedly misrepresented its toning shoes and apparel. Reebok advertised that its EasyTone™ and RunTone™ footwear could tone and strengthen key muscles (i.e., legs, butt, hamstrings and calves). These claims have yet to be backed by scientific evidence. After lengthy negotiations, the parties reached a joint settlement wherein Reebok has agreed to pay up to CAD $2.2 million to Canadians who purchased Reebok toning shoes and/or apparel between December 5, 2008 and July 10, 2012. However, in a similar case south of the border, The U.S. Federal Trade Commission's (FTC) case against Reebok was settled for USD $25 million.