Google Searches and What They Mean
Durable Goods
Searches for 'washing machine' and 'refrigerator' are at all-time highs and are searched 56 per cent more frequently today than they were in 2008. 'Used car' searches have been in a steady decline over the years and are now 60 per cent lower than where they were in 2008.
What does this mean for you?
Low interest rates may be responsible for increased interest in durable goods. In addition, the dip in used car searches may reflect strong or sustained demand for new cars. Sales of new cars have been buoyed by aggressive incentives and interest-free loans.







