After reaching an all-time high in August of 2012, searches for 'white paint' have declined by 45 per cent. This is most likely a seasonal trend. Compared to the same month last year, searches for white paint were 35 per cent higher in September of 2012.
What does this mean for you?
"It's in the top 10 of obscure indicators," says Richard Yamarone, an economist at New York's Argus Research. But it's not as silly as it seems - one economist calls it the 'durable-good pigment' because it's used in the creation of so many products.
According to some sources, it accounts for 70 per cent of the total production volume of pigments worldwide. You can find it in many places such as, paints, coatings, toothpaste, concrete, food, and sunscreen.
Searches for 'white paint' are closely correlated with searches for "Home Sales".