Iconic Product Designers
8. Edwin H. Land
As a Harvard dropout in the 1920s, Edwin H. Land frequently snuck into Columbia University’s laboratories to use the equipment, which is how he invented the first inexpensive filters capable of polarizing light. He would later dub his creation Polaroid film, and soon went on to co-found a company to distribute his invention. Land’s Polaroid Corporation produced scores of items that benefited not only photography, but also movie and military equipment, but the company’s crowning achievement was the SX-70. Designed in collaboration with the iconic Henry Dreyfus, who had designed the classic rotary phone, the SX-70 wasn’t Polaroid’s first consumer camera, but it processed photos faster, and resolved complaints with previous models. As a concept and a design, the camera was praised by artists such as Ansel Adams and Andy Warhol.