Iconic Product Designers
5. Brooks Stevens
On hearing of Clifford Brooks Stevens' death in 1995, the New York Times Magazine rightfully declared him one of America’s major forces in industrial design. Indeed, Stevens' creations are almost ubiquitous. He has made major contributions to home and kitchen products, and to architectural and graphic design, most notably creating the logo for the Miller Brewing company. However, Stevens major influences come from his time as an automobile developer. In the 1970s Stevens was hired by Harley Davidson, where he came up with the body design still being used by the company to this day. In an interesting twist, Stevens is also responsible for the design of Oscar Mayer’s iconic Weinermobile, demonstrating the range of his ability and taste.