Iconic Product Designers
7. Gunpei Yokoi
After achieving massive success for creating the iconic Ultra Hand toy, Gunpei Yokoi became a rising star at Nintendo in its days as a toy manufacturer. As the company slowly made the switch to video games, Yokoi was entrusted to create the firm's first landmark device, The Game & Watch, and even supervised a young Shigeru Miyamoto, creator of Mario and current Nintendo lead designer, in the development of the Donkey Kong arcade game. However, Yokoi's greatest achievement would be the creation and design of the Nintendo Game Boy in 1989. As the first handheld videogame console in 8-bits, it was a massive money maker for Nintendo and almost became as popular as the NES. Sadly Yokoi’s follow-up, The Virtual Boy, received mixed reviews and was largely seen by the gaming community as a massive failure, though Yokoi would redeem himself with the revamped Game Boy Pocket before dying in a car accident in 1996.