Olympians and Their Enormous Sponsorship Deals
Potential Endorsement Revenue: $6 million a year
Current Endorsements: Speedo USA, Mutual of Omaha, Gillette, Gatorade, Procter and Gamble, Ralph Lauren, Nissan, and AT&T
Before their boy was beating teammate Michael Phelps at his own game, Loche's family had put their house in foreclosure, but hopefully those endorsements that will come with his multiple gold medal winning performance will save their home. Not that he wasn't doing too badly prior to London 2012, since the endorsements he has already total two to three million per year.
Though, he's pretty much any company's dream pitch man, given his attractiveness to the ladies, his relative freshness in the public consciousness, (After all, his medal winning performances in Beijing were firmly eclipsed by Phelps) and his more relatable temperament. Sponsors would not have to deal with the guarded, diva-like behaviour they likely would with Phelps.