Olympians and Their Enormous Sponsorship Deals
Gabrielle Douglas
Potential Endorsement Revenue: $2 million to $4 million per year, over the next four years.
Current Endorsements: Kellogg, Procter & Gamble
The first American to ever win the Team and All-Around Gymnastics Competition at the same Olympic Games may be able to take her pearly-white smile all the way to the bank."What she brings to the table is the smile and the personality," AJ Maestas, president of Chicago-based Navigate Marketing, which specializes in research, valuation and sponsorship, told The Los Angeles Times."If her business is well-managed and her career stays on track, she should make between $2 million and $4 million in endorsement revenue per year for the next four years."
But first, she will probably be tasked with getting her mother out of bankruptcy, a fate she blamed on Timothy Douglas, her alleged deadbeat dad. “So, my mom had to front all these bills," Gabby recalled. "My dad didn't really pay the child support. He was really short [on money],” she told The New York Post.







