The idea of "store in store" boutiques may be working for Michael Kors, but as a part of the overhaul plan by J.C. Penney’s new management team, they appear to be a dismal failure. Shoppers are staying away in droves, left disaffected by the lack of bargains, and the company has even had to suspend its dividend to preserve cash. The stock has lost 45 percent in 2012. That earns the beleaguered retailer a few lumps of coal right there.