World's Fastest Sinking Brands
The past four years have not been kind to Dell. The company is still one of the world’s largest computer manufacturers, but its newest strategy to move away from PCs and into the mobile market is raising eyebrows. The company has been struggling to create a competitive smartphone, but its first model, the Venue, failed to attract consumers, leading to the Venue's discontinuation in March. Interbrand values the Dell brand at $7.6 billion, citing a 9% decrease since 2011. This is the lowest for Dell in 11 years, and its stock price reflects the fall. Right now, Dell is trading at $9.55 per share and has lost 34.72% in value since the beginning of the year. Although it is not faring as poorly as competitor Hewlett-Packard, Dell is going to have to think fast if it wants to remain a household name.